Online Master of Science in Management Marketing Management
PROGRAM AT A GLANCE
Why earn a marketing management MSM from Strayer?
Our Master of Science in Management (MSM), Marketing Management program can help you hone the team-building, research, strategy and marketing campaign leadership skills you need to become an integrated marketing expert.
- Program details
- Cost & savings
- Courses
- Admissions
Marketing Management MSM program overview
The Master of Science in Management, Marketing Management program can help you gain the skills to take your career to the next level. Learn to create dynamic marketing plans and PR strategies, analyze consumer behavior and develop effective marketing strategies within global markets.
Is a marketing management MSM degree good to have? It depends on what you learn.
- Make decisions related to domestic and international marketing strategies that are informed by marketing processes and consumer behavior principles.
- Apply theoretical constructs of analytical, technical and research skills related to management practices to measure the effectiveness of management goals and performance within individuals and organizations.
- Demonstrate an understanding of business concepts and functional areas within an organization to align management practices with business goals.
- Develop ethical management practices to support employment procedures that foster an appreciation for multiple cultures, ethnicities and other diverse populations.
- Motivate individuals and teams through the application of leadership practices and communication.
- Create management strategies that support organizational goals and are responsive to internal, external and global changes.
- Examine management theories and practices in the context of global and international organizations.
- Learn approaches to enhance corporate accountability, foster an ethical work environment, ensure legal compliance and provide effective leadership in an organizational setting.
Class size varies based on course objectives and the teaching demands of the subject matter.
How long does it take to get a marketing management MSM degree?
- There are 12 11-week courses in this program.
- How many courses you take at a time will determine how long the overall program will be.
- Strayer University credits are expressed in quarter hours.
- One quarter hour of credit is granted for the successful completion of 10 contact hours per course.
- Spend 10 to 14 hours in weekly work, including in- and out-of-classroom work. Your actual time will depend on your learning traits and abilities. The Strayer course design uses this requirement to meet applicable regulatory standards.
Accredited online university
Strayer University has distinct accreditations and affiliations that attest to our academic quality. We're committed to meeting quality standards, so you can earn a diploma you're proud to display. View the ACBSP student achievement information.
95
of Strayer Master of Science in Management alumni agree that Strayer was the right choice for earning their degree.
Strayer Alumni Survey, 2022
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*Student is required to take two courses per quarter during disbursement period
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Program cost breakdown
The MSM program consists of 12 courses, with the price of $2,490 per course. There are additional fees for textbooks and supplies, a $65 technology fee each term and a one-time $150 degree conferral fee.
Transfer credits
Courses from another institution may be eligible for transfer credits to Strayer, which can help reduce the number of courses you need to graduate and your overall tuition. You can transfer up to four classes toward your master’s degree. The Strayer transfer credit page has more information as well as a tool to estimate how many transfer credits you may be able to apply to your Strayer degree program.
Students enrolled in the Master of Business Administration in North Carolina or Pennsylvania may transfer up to four classes
Scholarships and financial aid
There are a number of financial aid options worth exploring on our financial aid page. To apply for federal aid, prospective students should fill out the Free Application for Federal Student Aid (FAFSA) form. Stafford loans are available for graduate study. These are direct unsubsidized loans, not based on financial need. Unlike subsidized loans, Stafford loan interest will accrue while in the program. Making interest payments while in school will help reduce the amount of principal that would otherwise build up, reducing your end cost.
There are also scholarships and private loans available for Strayer students.
More than 500 organizations – including corporations and community colleges – invest in their employees by partnering with Strayer University to offer access to discounted education programs. If your employer is a Corporate Alliance Partner, you may qualify for programs that can help you discover career pathways in your field.
Private loans
Non-federal loans may pay the difference between the cost of attendance and the total of loans and grants received from other tuition assistance programs. The terms and conditions of federal loans are often more favorable than private loans and should be considered before exploring private loans.
Military tuition assistance
Scholarships are offered to eligible students currently serving in the military, as well as military spouses. Strayer is also approved by Veterans Affairs to accept and process veteran education benefits. Learn more about the Strayer University active military assistance program here.
Veteran benefits
In addition to participating fully in the Yellow Ribbon Program, Strayer is approved by Veterans Affairs to accept and process veteran education benefits. Student veterans can receive transfer credit for military training and life experiences.
What coursework do you need to specialize in marketing management?
Develop the skills you need to lead the marketing charge at your organization, grounded in real-world marketing principles, strategies and processes. Then apply what you’ve learned to your current position and future goals. View all courses.
Core MS in Management courses
Applies the major elements of the marketing process, including domestic and foreign market assessment, strategic planning and the development of an effective marketing mix (product, price, promotion and distribution) to create customer value. Analyzes key marketing concepts, such as consumer/business buying behavior, market research, brand management, product development, pricing strategies and the design of marketing channels (promotion and distribution). Examines the integration of marketing with other functions in a business organization.
Review the structure for international marketing, foreign demand analysis, product development and policies, trade channels, promotion policies, pricing and legal aspects. Focus on development of effective international marketing strategy addressing the major global market areas (Europe, Africa, Asia and the Americas).
Analyze the concepts and principles of consumer behavior in relation to marketing decision making. Examine the psychological processes of consumer decision making and how they impact purchasing decisions and customer satisfaction. Focus on consumer behavior and the different marketing approaches and their implications on marketing strategies.
Analyzes the interaction of individual, group, and organizational dynamics that influence human behavior in organizations and determine appropriate management approaches to foster a productive work environment. Examines a variety of theories, models and strategies used to understand motivation and individual behavior, decision making, the dynamics of groups, work teams, communication, leadership, power and politics, conflict resolution, work design, organizational structure and culture, and managing change. Provides a conceptual base for managers to interpret, assess and influence human behavior in an organization.
Explore the foundation of management principles and their integration into modern management theory. Address the primary functions of managers, which include planning, organizing, leading and controlling. See how effective management can lead to a competitive advantage that sustains the organization.
This course examines management theories and practices in the context of global and international organizations. Emphasis is placed on essential management areas including strategic planning, management styles, negotiations and human resources management in a global organization.
MSM admission requirements
Before you can pursue your master's degree, you'll need to enroll at Strayer. Here's what you'll need to get started for admission to the university.
A completed application and enrollment agreement, as applicable
Proof of a completed baccalaureate degree from an accredited college or university with a cumulative GPA of 2.50 out of 4.0
Official copies of transcripts from all other colleges or universities attended
A valid, current and legible government-issued photo identification
Learn more about the admission process at Strayer.
Students applying to Washington, D.C., or New Jersey campuses must provide proof of proper immunization.
Transferring to Strayer from another university?
Some or all of the credits you’ve earned may be transferable.
International master’s students
We welcome international students.
Campus locations
Come to a campus near you for guidance and support. You’ll have access to helpful resources, a supportive community and plenty of spaces to learn and grow.
Ready to take the next step?
Your admissions officer is here to guide you through every step of the process, from completing your application to choosing your concentration.