Your career and ability to lead depend on effective communication. Communication is a learned skill that everyone can improve. This course will teach you techniques, often reserved for high potential executives, to advance your leadership presence, strategic communication, professional relationships, presentation performance, and workplace crisis management. You will sharpen your communication skills through targeted learning, practice, and coaching. Additionally, you will have the opportunity to optimize your online presence through strategic updates to your LinkedIn profile and peer feedback.

Marketing is the process of turning wants and needs into decisions and actions. It involves a range of activities designed to convey a persuasive message to a target audience. The course covers marketing plans, qualitative and quantitative research, consumer psychology, product positioning and strategy, pricing, packaging, brand equity, advertising, the marketing mix, customer value, and business-to-business global marketing.

At its simplest, managerial economics is about making decisions at the individual, firm, market and economy levels in the face of constraints, be they scarce resources, pricing pressures or global competition. In this course, you will explore powerful concepts like supply and demand, profit optimization, price sensitivity, demand estimation, productivity, cost analysis, market structures, marginal analysis, the government’s role in markets, forms of competition, risk analysis and pricing practices. In the end, you will be able to analyze and master competitive forces at both a quantitative, and practical level.

Early on in your career, professional success depends on your innate talents, how you develop those talents and your initial career decisions. But once you become a manager, your ability to select, develop, promote and manage the right people becomes the most important determinant of success. In this course, students explore two general areas of people management: hiring and positioning the right players for organizational needs and managing people once the players are in place. Specific topics include sourcing and integrating new talent, managing strategic talent inventory, working with HR and organized labor, performance evaluations and reward systems.

Financial accounting is the "language of business." Leaders must develop fluency in financial concepts, principles, and tools to understand and drive effective organizational decisions. In this course, you will learn to read, understand and analyze financial data as well as apply managerial accounting concepts such as costing, variance analysis, forecasting, and capital budgeting. Maximize the impact of your financial decisions by learning to speak with numbers.

Learn to improve the patient experience, reduce costs and build better leaders within the healthcare landscape. See how the principles of Six Sigma and differentiation permeate throughout healthcare. This course is an introduction to the healthcare sector, with a focus on comprehending the core concepts of service delivery, payment and insurance, and various business models within the healthcare sector. You will explore the concept of defining quality in patient care and examine ways to enhance the patient experience balancing process improvement against the need to streamline costs in the sector.

There is a cost to saving lives. Deciding where to invest in technology is critical, whether you are choosing between technology to protect patient records or technology that will save more lives. Business leaders need to stay ahead of the game and balance the risks associated with these costly decisions. You will explore the role of information technology in the success of the delivery system and other important healthcare processes and understand what it means to manage information technology to accomplish delivery system objectives.

In this course, students learn how to define your organization’s capabilities to implement and execute a winning strategy. Using Jack Welch’s approach to developing and evaluating a strategy, you will create an effective plan of action designed to achieve the higher-level goals of an organization. You will learn to drive strategic outcomes by consistently assessing decisions. You will identify criteria for uncovering risk, and develop plans for proactively addressing risks inherent to strategy.

From the rapid advance of technology to the steady march of globalization, powerful forces of change are shaping today’s business landscape. As leaders grapple with these forces, they also face enormous resistance to change. In this course, students learn a powerful framework for understanding and marshaling change. They also hear real stories and concrete strategies from the trenches—including Work-Out, Rapid Results, and Six Sigma—and learn when to use each tool.

Healthcare is complex and bureaucratic. Leaders find ways to navigate through the bureaucracy and use it to their advantage. You will explore various regulatory agencies, policies, and guidelines and identify ways to maneuver through the healthcare industry and drive results. You will learn about the impact of the Affordable Care Act and attempts to reform the U.S. healthcare system from both a federal and state perspective. This course reviews various laws governing healthcare institutions and dilemmas faced by managers in the industry.

HEALTHCARE INFORMATICS

Learn how healthcare information can drive improvements in the quality and safety of patient care. Explore how data relates to population health management. Take on quantitative concepts and use tools to solve and analyze complex data sets to drive decisions in healthcare.

HEALTHCARE CAPSTONE

This course ties together everything students have learned in the Jack Welch MBA program. Students choose a healthcare organization with a real-world leadership challenge and create a strategic plan.

Note: Each Capstone course is 5 weeks.