Associate in Arts Marketing
PROGRAM AT A GLANCE
Why get an AA in Marketing from Strayer?
Whatever role you want to pursue, learning how to connect with customers is critical for any marketer. Through our associate marketing program, you’ll learn how to use social and digital media to communicate with your target audience and grow your customer base.
What is an associate degree in marketing?
This two-year undergraduate program is designed to give you a strong foundation in marketing. You’ll dig into core marketing principles, strategies and technologies that can help you build a business’s brand and grow sales. What’s more, everything you learn can be applied to a Strayer Bachelor of Business Administration degree if you choose to keep going.
What can you do with an associate degree in marketing?
- Build your brand and improve your digital presence.
- Attract new customers to your business.
- Learn how to promote products to existing customers.
- Develop a communication strategy that appeals to consumer behavior.
- Cultivate a customer-centric focus throughout an organization.
- Extend your marketing reach with blogs, media sharing sites, podcasts and microblogging.
Class size varies based on course objectives and the teaching demands of the subject matter.
How long does it take to earn an associate degree in marketing?
- There are 20 11-week courses in this program.
- How many courses you take at a time will determine how long the overall program will be.
- Strayer University credits are expressed in quarter hours.
- One quarter hour of credit is granted for the successful completion of 10 contact hours per course.
- Spend 10 to 14 hours in weekly work, including in- and out-of-classroom work. Your actual time will depend on your learning traits and abilities. The Strayer course design uses this requirement to meet applicable regulatory standards.
Accredited online university
Strayer University has distinct accreditations and affiliations that attest to our academic quality. We're committed to meeting quality standards, so you can earn a diploma you're proud to display. View the ACBSP student achievement information.
Program features
SHRM-CP Preparation Course
Enroll in the SHRM-CP Preparation Course to learn the skills needed to take the SHRM-CP exam and gain knowledge in the competencies required, including people, organizations and the workplace. Alternatively, you could take the Human Resource Management Capstone course.
Apply credits to bachelor’s degree
Make your credits count: Transfer up to 20 classes from your associate degree directly into a Strayer bachelor’s degree program.
Add essential skills to your resume
Along with your degree, you’ll learn professional skills employers value, from communication to problem-solving.
83
of Strayer alumni agree that their degree was a worthwhile investment.
Strayer Alumni Survey, 2021–2022
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*Student is required to take two courses per quarter during disbursement period
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Program cost breakdown
The Strayer marketing associate degree program consists of 20 courses, with the price of $1,525 per course. There are additional fees for textbooks and supplies, a $65 technology fee each term and a one-time $150 degree conferral fee.
Transfer credits
Courses from another institution may be eligible for transfer credits to Strayer, which can help reduce the number of courses you need to graduate and your overall tuition. You can transfer up to 14 classes toward your associate degree (if approved). The Strayer transfer credit page has more information as well as a tool to estimate how many transfer credits you may be able to apply to your Strayer degree program.
Scholarships and financial aid
There are a number of financial aid options worth exploring on our financial aid page. To apply for federal aid, prospective students should fill out the Free Application for Federal Student Aid (FAFSA) form. Stafford loans are available for undergraduate and graduate study. These are direct unsubsidized loans, not based on financial need. Unlike subsidized loans, Stafford Loan interest will accrue while in the program. Making interest payments while in school will help reduce the amount of principal that would otherwise build up, reducing your end cost.
There are also scholarships and private loans available for Strayer students.
Employer assistance
More than 500 organizations invest in their employees by partnering with Strayer University to offer access to tuition savings and other educational benefits. If your employer is a corporate partner, you may qualify for programs that can help you discover career pathways in your field. Learn more.
Private loans
Nonfederal loans can help pay the difference between the cost of attendance and the total of loans and grants received from other tuition assistance programs.
Military tuition assistance
Scholarships are offered to eligible students currently serving in the military, as well as military spouses. Strayer is also approved by Veterans Affairs to accept and process veteran education benefits. Learn more about the Strayer University active military assistance program here.
Veteran benefits
In addition to participating fully in the Yellow Ribbon Program, Strayer is approved by Veterans Affairs to accept and process veteran education benefits. Student veterans can receive transfer credit for military training and life experiences.
What coursework do you need to specialize in marketing?
Get the basics of marketing – then dive deeper – with our associate degree. The curriculum includes courses that lay the groundwork for entry-level opportunities in the field. Plus, you’ll learn from instructors who are established marketing professionals with real-world knowledge. View all courses.
Sample courses
Provides a foundation in today's business operations with a focus on the major functions of a business (management, production, marketing, finance and accounting, human resource management, and various support functions). The course also provides an overview of business organizations and the competitive business environment, strategic planning, international business, ethical considerations, quality assurance and more.
Being an effective communicator is an essential skill for any profession. In this course, you will learn the secrets to writing, listening, and speaking with credibility in order to share your voice with the world.
Persuasion is a powerful tool for influencing the world around you. In this course, you'll learn how to understand, influence, and connect with your audience using your writing. You'll also learn how to research and analyze the writing of others to evaluate their credibility as well as document sources that help you make your point. Prerequisite ENG 116, HIS 110, or PSY 101.
Explores core marketing principles and concepts. Emphasis is placed on the development of marketing strategy and the major components of the marketing mix (product, price, promotion and distribution), as well as the marketing framework. Reviews the critical environmental factors of markets, domestic and international, and customer behavior characteristics that affect marketing operations. Highlights the integration of marketing with other functions in a business organization and the importance of having a customer-centric focus throughout the organization.
Learn to perform consumer analyses to develop an effective marketing strategy. Examine the principles of individual, group and social dynamics influencing consumer behavior. Review the consumer decision-making process and marketing approaches that can be used to improve consumer sales performance and customer satisfaction.
Examines how social media marketing is used to build relationships with customers, enhance company branding and increase sales. Topics include social networks, blogs, media sharing sites, podcasts, microblogging and other social media technologies. Explores how these technologies can be used to pursue various marketing objectives. Prerequisite: MKT 100
Associate admission requirements
Before you can pursue your associate degree, you’ll need to enroll at Strayer. Here’s what you’ll need to get started for admission to the university.
A diploma from an approved high school or its equivalent
A completed application and enrollment agreement, as applicable
A valid, current and legible government-issued photo identification
Learn more about the admission process at Strayer.
*Students applying to Washington, D.C., or New Jersey campuses must provide proof of proper immunization. Read more.
Transferring to Strayer from another university?
Some or all of the credits you’ve earned may be transferable.
Campus locations
Come to a campus near you for guidance and support. You’ll have access to helpful resources, a supportive community and plenty of spaces to learn and grow.
Ready to take the next step?
Your admissions officer is here to guide you through every step of the process, from completing your application to choosing your concentration.
Experience the Strayer difference
Start-to-finish support
Your admissions officer and student services coach will motivate and support you from enrollment to the day you graduate.
A real student community
Experience online and live discussions, receive mentoring, expand your professional networks and create life-long friendships.